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Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, and more.
State of Digital Services 2025
An exploration of the latest growth, profitability, and efficiency metrics and the key trends shaping the agency industry.
How Digital Agencies Grow
Discover the revgen strategies and tactics digital agencies use and which ones actually drive revenue growth.
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Trusted by over 100 digital agency teams to transform the future of their agencies.
Agency Merger Evaluation & Strategy Recommendations
Rev Growth
Net Income
Repositioning, Strategy & Implementation Roadmap
Revenue
Net Income
Market Entrance Strategy & Market Sizing
Team Size
New Markets
“Promethean provided an excellent outside perspective and analysis on our merger project. We would happily recommend them.”
Dan Heimbrock
CEO, HyperDrive
Hi!
I’m Nick.
When you work with Promethean, you work directly with me.
Since 2015 I’ve helped over a hundred digital agencies with everything from simple benchmarking to designing and executing complex growth strategies.
If you’re looking for an experienced and dedicated strategist to help your agency thrive, you’ve come to the right place.
“Promethean gets to the core of how you need to position, focus, and grow, and strips away the BS in a way that transforms your business.”
Rachel Gertz
CEO, Louder Than Ten
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“Working with Promethean was stress-free. Nick brings experience and thoughtful insights to every meeting and deliverable. Highly recommend.”
Mazin Melegy
Managing Director, Crush & Lovely
Industry Insights
New Updates to the Factory-Consultancy Continuum for Agencies
Two 15-person agencies can live in completely different universes: one clears a 62% gross margin, the other struggles to hit 10%, one earns $245k per
Agency Relevance in an AI World
There are many structural reasons why agencies exist, clients really only hire them to grow revenue or expand margins while lowering execution risk.
Unease at Agencies and Where to Go From Here
Publicly, the typical bravado is still rampant across LinkedIn, conferences, and client conversations. But privately, leaders are telling me they’re..
New Agency Research: Clear Leaders & A Crowded Middle – 2025 Digital Agency Web Host Report
2025 Digital Agency Web Host Report Executive SummaryClear leaders and a crowded middle. Five hosts: AWS, WP Engine, Google, DigitalOcean, and GoDaddy lead our agency rankings across nine core factors associated with how agency teams select web hosts for their...
PMs Aren’t AMs and AMs Sure Aren’t PMs
Referrals, driven by account manager actions, are THE major growth driver for digital agencies. The data to back this up is in our…
Who’s Your Agency’s Favorite Web Host?
Special Survey Edition This is a special edition of our newsletter. We’ll be back next week with our standard deep dive into a new agency topic. Today, we’re doing a study on how digital agency teams evaluate web hosts, and we’d appreciate your perspective. As a thank you, we’ll send the full analysis and a $25 gift card to everyone who submits a valid response. Research Invitation I’d like to invite you to participate in our research. It takes about 5min on average. We’re hoping to learn…
“Their no-nonsense approach and accurate assessment of market potential provided our board with crucial insights for our strategic roadmap. Smart templates require smart data, which is what Promethean Research delivered.”
Kevin Goeminne
CEO, CHILI publish
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Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.
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Wil Reynolds
CEO, Seer Interactive